Job Description
BASIC PURPOSE OF THE POSITION:
Brand management:
Managing the strategic & execution of and big budgeted brands of the company
Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets
Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan
Co-ordinating marketing campaigns with sales activities.
Creation and publication of all marketing material in line with marketing plans.
Support planning and implementing promotional campaigns.
Prepare all marketing campaigns across mediums.
Monitor and report on effectiveness of marketing communications.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications/changed as needed
Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation
NPD planner:
Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief
Work with cross functions to ensure each milestone is delivered (concept evaluation/ sales estimation/ GM% calculation/ Packaging and product trial/ test/ commercialization...) and a launch is secured on time
Familiarize with in-depth knowledge of production process and be able to on and highlight bottle necks issues for immediate actions
Delivering project reports to all stakeholders at regular intervals on progress, problems and solutions
Provide regular project updates to Marketing Director
Keeping records and ensuring a full and complete record of the project at each stage
Strategic Input: Brand vision and direction + Market trends and customer needs.
Project Priority and Selection: Achieve effective ROI in portfolio project & Manage project success rate (on time, on budget, within scope).
Portfolio Performance and Efficiency: Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.
Lead the development and refinement of the PVM product portfolio: Leverage consumer research and market analysis to identify opportunities, ensuring alignment with category entry points.
Implement a robust Project Management Process: Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up-to-date.
Foster cross-functional collaboration: Work closely with Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.
Manage NPD volume forecasting: Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.
Evaluate NPD performance: Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.
Become a data analysis expert: Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.
Job Requirements
Degree in Marketing/ Business Administration related.
At least 1 yr experience in brand management & execution
Good Presentation
Good Communication (both oral & written in Vietnamese & English)
Excellent use of PowerPoint, Excel, Word.