I. JOB PURPOSE
The Designer is responsible for delivering high-quality visual assets that elevate INSEEs brand experience across all channels. This role combines strong graphic design skills with video editing capabilities and the ability to leverage modern AI design tools. The Designer will translate brand guidelines into compelling creative outputs, develop visual concepts, and proactively contribute to creative direction.
II. KEY ACCOUNTABILITIES
1. Creative Asset Development (60%)
+ Design key visual assets for campaigns, events, digital platforms, and product communication.
+ Produce and edit videos, motion graphics, and short-form content.
+ Apply AI-powered design tools to enhance efficiency and creativity.
+ Ensure all deliverables comply with INSEE brand guidelines.
2. Brand Creative Direction & Concepting (30%)
+ Translate brand strategy and creative direction into compelling concepts.
+ Proactively propose creative ideas and visual directions for campaigns and product storytelling.
+ Develop mood boards, style frames, and visual guidelines for internal use.
+ Maintain up-to-date understanding of design trends and competitor benchmarks.
3. Cross-Functional Collaboration & Production Support (10%)
+ Work closely with Brand activation, Event, and External Agencies to create unified visuals.
+ Adapt designs for multiple formats (OOH, POSM, digital, in-store, event backdrops, internal com).
+ Provide design support during production, printing, event setup, and vendor coordination.
+ Ensure versioning, file management, and handover meet technical and production standards.

EDUCATIONAL QUALIFICATIONS
+ The degree in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or related creative fields.
+ Candidates with equivalent professional training or strong design portfolios may be considered in lieu of formal degrees.
+ Additional certifications in Video Editing, Motion Graphics, UI/UX, or AI-powered design tools are an advantage.
RELEVANT EXPERIENCE
+ Proven experience (3+ years) in marketing field
+ Well experienced in working with advertising/activation agencies
LEADERSHIP & COMPETENCIES
+ Ability to work collaboratively in a cross-functional team environment.
+ Strong project management and time management skills
+ Results-oriented with a track record of successfully executing branding initiatives.
+ Attention to Detail: Ensures accuracy, consistency, and technical correctness in all design deliverables.
+ Proactive Problem-Solving: Anticipates design challenges, proposes solutions, and minimizes rework during production stages.
+ Strong Aesthetic Judgment: Demonstrates refined visual sensibility and the ability to maintain high creative standards.