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ROLE SUMMARY
The Manager - Digital & Media leads media strategy and digital marketing capability for SABECO's brand portfolio, within the Media, Digital & Ecommerce team. Reporting to the Head of Media, Digital & Ecommerce, this role sets the annual media strategy, builds a connected digital media ecosystem, and consults brand teams on channel mix, content, and campaign planning so that every media investment delivers against brand and business objectives. Working closely with brand, e-commerce, and Adex management colleagues, the role ensures media is planned effectively, executed with discipline, measured consistently, and continuously improved through new partners, platforms, and technology.
KEY RESPONSIBILITIES
1. Media Strategy & Planning
Build the annual media strategy and channel framework for the brand portfolio, improving media performance, reach, and investment effectiveness.
Support and guide brand teams on media channel strategy, planning, and implementation that deliver campaign storytelling and brand objectives.
Coordinate and execute the digital elements of media plans, working with agencies and buying houses on briefs, plans, and bookings.
Work with the Adex Management Associate to align media plans with approved budgets, phasing, and spend governance.
2. Digital Ecosystem & Brand Enablement
Develop a creative, engaging digital media ecosystem, with strategies and playbooks that brand teams can apply to each brand's strategy and goals.
Consult brand teams on the most effective content formats for each channel, and ensure brand consistency across social, web, and owned platforms.
Strengthen brand visibility on social media and build digital marketing capability across the team through new initiatives and ways of working.
Partner with the e-commerce and brand teams on e-commerce marketing tactics that drive online and O2O growth.
3. Partner, Vendor & Influencer Management
Manage and expand relationships with media agencies, digital platforms, and new partners, including OTT platforms and technology-based vendors.
Build key relationships with influencers and creators across social platforms, aligned with brand positioning and responsible marketing standards.
Evaluate partner performance and value, and negotiate terms that improve efficiency and delivery.
4. Performance, Insights & Innovation
Monitor, track, analyze, and report on social and digital media performance, turning results into clear recommendations for brand teams.
Evaluate online performance metrics and recommend actions for paid media, organic social, and paid and organic search.
Use data tools and research to generate insights on consumer behaviour and media consumption that shape planning decisions.
Explore new digital and mobile technologies to enhance brand communication, penetration, and consumer relationships across social, web, media, and CRM.
Lead or support other media-related projects and tasks assigned by the Head of Media, Digital & Ecommerce.