Marketing Automation Platform Management:
o Configure and manage marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot) to execute automated campaigns.
o Develop persona-based customer journeys and implement automated workflows, including email campaigns, lead scoring, and segmentation.
o Monitor and optimize campaign performance, making data-driven adjustments to improve results.
o Stay up to date with marketing automation trends, tools, and best practices.
Email Marketing:
o Create, design, and execute targeted email campaigns to nurture leads and customers.
o A/B test email subject lines, content, send times and other criteria to maximize engagement and conversions.
o Analyze metrics to identify trends and opportunities for improvement.
o Explore alternative tools to supplement or replace traditional email marketing (e.g., Zalo, Owned app notifications)
Data Analysis and Reporting:
o Develop comprehensive marketing automation reports, present findings in a clear and concise manner, both written and verbal.
o Track and analyze marketing automation KPIs, use data-driven insights to optimize future marketing automation campaigns and strategies.
o Develop comprehensive, visually appealing dashboards and reports for multiple social media platforms and other media channels using data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
CRM Integration:
o Support integrates marketing automation platforms with CRM systems (e.g., Salesforce, Dynamics 365) to ensure seamless data synchronization and lead scoring.
o Laise with relevant teams and leverage CRM data to personalize marketing campaigns to individual preferences.

• Graduated with a Bachelor's degree in Economics, Business Administration, Marketing, Information Technology, or related fields
• Proven experience in marketing automation and email marketing.
• Proficiency in marketing automation platforms, especially Salesforce is an advantage.
• Proven experience in data analysis and reporting, preferably experience with data analysis language (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Familiarity with basic coding in AMPscript, HTML, CSS, and SSJS is a plus.
• Strong analytical skills to interpret data and make data-driven decisions.
• Ability to create engaging and persuasive email marketing content.
• Strong project management and organizational skills.
• Strong communication and interpersonal skills.
• Fluency in English
Benefits
• Compulsory Insurance (HI, SI, UI) and Personal Tax are covered by VAS.
• 13th monthly salary and KPIs bonus
• Lunch at school, Tet gift, ....
• Manager will get 50% discount of tuition for 2 children (other fees such as meal fee, school bus fee, expenses for textbooks, uniforms, extra curricula activities, entrance test fee,... are still applied as stipulated)
• Annual Company trip, Team building
• Working in professional environment